Social Media Marketing Services

Overwhelmed by the fast paced environment of social media marketing? We have your management solution! Trust eMedia provides a consistent social media marketing plan with intelligent monitoring. Rely on us to manage your brand in the large volume of social media networking sites.  You'll receive graphic design services, profile set-up, community management, and weekly reporting.  We'll create a community around your brand.  We'll listen.  We'll engage.  We'll report.  Warm up your future customers with the art of a soft sale.  Be at the top of their minds when they are ready to buy. 

Websites have a corporate feel.  Give your company a personal side and voice.  Listen to your customer's wants and needs.  Social media is the perfect spot for research and development.  Establish trust, credibility, thought leadership, and trusted reputation.  And let's not forget about those inbound links being passed around - great for SEO.  

Trust eMedia's social media packages start at $750/Month. Contact us to customize your package today.

Social Media - Your Worst Fears Answered

Reasons Why Social Media is Worth the Effort

Those companies who have a blog, average 55% more web traffic than those who don't. Social media costs less than direct mail campaigns. Direct mail gets thrown in the garbage, TV ads gets tivo'd out, email gets spammed, calls are caller ID'd and not answered. I am not saying anything bad about email campaigns. I truly believe in them and they are great inbound marketing. It is important to mention here the fact that spam filters will discard your email. With social media you are reaching those who are buying and those who may buy in the future (the soft sale). When they are ready to buy, who are they going to go to? They are going to go to the people they know, who are in their face (like with email campaigns). If you are not reaching them, you will never win that soft sale. You will also gain referrals from your contacts who have friends who are looking to buy. Who will they refer them to? Those they are in contact with. It's a great way to stay in their face.

Social Media Marketing carries extensive SEO advantages. Google ranks your organic page listings (not the pay per click on the top or side) by how many links you have to your website. They give higher authority to inbound links to your site than they do keywords. Inbound links are more important to Google. Imagine the inbound links you have created to your website through your blog, twitter, facebook, and several other social media networks, especially, when that link gets passed around. It's enormous. This leverages the SEO playing field for your site to rank higher in Google organic page ranks. Organic links have a 70% higher click through rate than PPC, and now you also reduced your marketing spend on PPC advertising, driving more traffic to your site through organic listings.

What else can you do? Direct people to sign up for your emails through social media. Social Media Marketing is great lead generation to increase your email database. Promote open houses, events, promotions, your listings, contests, and the list goes on and on.

Social Media Marketing is extremely important for crisis management when something goes wrong. You will have a voice out there for your side of the story. The Hudson plane was on twitter within ten minutes of landing in the river. Can you reach your customers that fast?

Other benefits include: branding, credibility, and reputation. This includes social network sites, blogging, forums, chat rooms, etc. You will be placing your brand name and logo in front of millions of prospects. You will gain credibility by responding to posts on your blog and in your social networks as well as your reputation.

Negative Comments

So many companies are worried about negative comments. Guess what? They are already leaving negative comments about you all over the internet. You are either there to respond or there is no one to respond. Which would position would you rather be in? I personally would rather be there to respond. Instead of customers posting nasty things about you on some forum you don't even know about, they will come directly to you with their problem. You can then respond intelligently and honor guarantees, returns, etc. as well as apologize for any inconvenience. This is much better than having so voice at all. You should want to hear what your customers have to say. By listening, you may find a product to be defective continuously and can then implement upgrades and announce those upgrades to your customers. You may also find out what it is they want in your product. This will give you the knowledge of what it is exactly that your customers want and you will be prepared to implement this product and give your satisfied customers what they are seeking. Listening and responding boost reputation and credibility. Without you being there, you have lost all credibility and have put your reputation at risk. About 80% of negative responders return to be repeat customers after being answered on a social network. Your customers have a voice and just want to be heard.

Too Much Time

Try focusing on the top five or six sites where your customers are at. Use tools such as ping.fm, tweetdeck, and hootsuite to help manage your posts. I already told you why it's worth the effort. Use these management tools to help reduce your time in social media marketing. Don't let your competition take your customers.

Tracking Results

There are several ways to track results depending on your goals. The ROI of community. How big is your following? Increased web traffic. Increased newsletter subscriptions. Increased sales conversions. Increased email subscriptions. Create landing pages and check your stats. How far does your reach extend? How many tweets were retweeted? How often is your name mentioned in social media? How many new leads were generated from online forms? Have you gathered new information about what your customers want from you in your product or service? Have you discovered how to make your product or service better based upon conversations in your community?

Knowing How to Leverage the Conversation

Listen. 90% of social media should be listening. Engage. Engage your audience by commenting and posting. Implement the "social" part of Social Media. Provide Valuable Content. Provide your audience with topics they are interested in.

 

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