Lead Nurturing

Lead Nurturing is a method that builds a better relationship between you and your lead.  The process requires little effort once created.  Basically, lead nurturing is automatically sending emails to your leads, after they have completed a form on your website, every "x" amount of days. 

For instance, a website visitor completes a form on your website and then downloads your content.  You create a lead nurturing campaign where an email will be sent out 3 days after the form is completed by the lead asking them to fan you on Facebook.  Another email is sent to the lead 7 days after they have completed the form offering another form of content you have available they may be interested in reviewing.  12 days after the lead has completed the form on your website, another email is sent asking them to sign up for your e-newsletter.  And so on. 

Lead nurturing touches the lead after they have left your website.  You can "butter them up" for an easy slide down your sales funnel.

• Forrester released a report that companies who master lead nurturing activities generate 50% more sales-ready leads at a 33% lower cost.
• SiriusDecisions predicts that 70% of leads will originate from the web by 2015.
• A DemandGen Report sighted that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
• According to CSO Insights, companies that excel at lead nurturing have 9% more sales reps make quota, and enjoy a 10% shorter ramp up time for new reps.
• It it said it takes 7 touch points before a lead is ready to buy.  According to Tippit, a lead is only ready to speak to a salesperson in the last third of their buying process.
 

 

Therefore, lead nurturing provides two key assets to your company: 

1.  Lead nurturing moves the lead through the sales funnel until they are ready to actually speak to one of your sales professionals. 

2.  Lead nurturing saves your company money by freeing up your sales professional's time and not wasting time on leads that are not ready to buy yet.

 

Trust eMedia develops lead nurturing campaigns for your business.  This process is part of your inbound marketing package.  Contact us for more information on our inbound marketing packages.  262-204-7855.