Inbound Marketing - Landing Pages

 

Once a remarkable offer is crafted to promote to web traffic coming from SEO and social media, a non-friction landing page needs to be constructed that will capture leads. A non-friction landing page means a landing page that does not make the "lead" feel uncomfortable. Asking for too much information can detour a lead from completing your form. Imagine inbound marketing as a cocktail party. When you first meet a person at a cocktail party, you wouldn't ask them for their social security number, personal address, or sometimes even their phone number. Start small and only ask for necessary information, such as first name and email address.  Statistics show that you are more 25% more likely to convert a customer on a landing page than sending customers directly to the homepage of your website or directly to a form.

 

 

We can analyze:

• How many views your landing page received
• How many forms were submitted from that particular landing page
• Your conversion rate (the percentage of leads compared to the amount of web traffic your landing page received)
• The lead nurturing campaign your leads are entered into, after they have completed your form

Landing pages convert your website visitors into leads.  Trust eMedia uses landing pages to help convert website visitors who are interested in your valuable offer, website visitors who have arrived from a pay-per-click campaign, and any website visitors from other targeted campaigns, such as tradeshow leads.  Landing pages are included in your inbound marketing package with Trust eMedia.  Find out more about our inbound marketing packages.