Inbound Marketing Case-Study
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Trust eMedia Featured in Hubspot Inbound Marketing Case Study

 

inbound marketing case study

We were rolling up our business suit pant legs and jumping for joy in the waters of Lake Geneva for getting more than our feet wet with inbound marketing and being successful at it.   We'd love to tell you all about it, but it's much easier when someone has already done the work for you, eh?  No sense reinventing the wheel.  We actually become a case study ourselves when Hubspot did a case study on Trust eMedia and featured it on their website.

It's one thing to make successful case studies out of your clients, but it's another when the marketing company is a cases study themselves.  Hats off to our hard work!

 

Here's what they said about Trust eMedia:

 

"Case Study: Improve Search Rankings With Social Media and Website Optimization

Posted by Pamela Seiple

inbound marketer of the monthFor businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. blogging, social media, video) before trying out another.  So when we come across a company that does it all right from the get-go, needless to say, we're impressed.

Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page.  Our goal was to recognize companies that have been doing great things with inbound marketing, and the contest generated some awesome success stories.

The Inbound Marketer of the Month winner for June 2010, Trust eMedia, is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months.

Let's take a look at what Trust eMedia did to achieve its success.

Inbound Marketing Case Study: Trust eMedia

trust emedia logoAbout Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas.

Website URL: http://www.trustemedia.com

Campaign Description: Trust eMedia developed and launched its new website in early May 2010 with a goal of organically ranking on the first page of Google for its keywords.  Its president is an Inbound Marketing Certified Professional from Inbound Marketing University (IMU), and the company implemented the following inbound marketing tactics incorporating SEO, social media, blogging and online video:

  • - Utilized search engine optimization tactics in text, alt tags, page titles, etc.
  • - Generated a social media presence by joining conversations, networking, providing information and linking back to its main website via Twitter, Facebook and LinkedIn
  • - Created a LinkedIn group
  • - Produced an online video about social media marketing
  • - Developed a free social media eBook, which was then promoted on social networks for users to download for free
  • - Generated and distributed press releases regarding new business 
  • - Started the Trust eMedia blog and provided valuable information to its readers, targeting small/medium size business and other professionals interested in social media

Campaign Results: While Trust eMedia has only just begun its inbound marketing efforts, it now ranks on the first page of organic Google search results for many of its keywords. Trust eMedia now also ranks higher in search results and drives more traffic to its website than many of its local competitors with long-standing sites.  Trust eMedia has also generated a number of new client opportunities based on its engagement on LinkedIn and Twitter and has been featured twice on the front page of its local newspaper's business section."


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6194/Case-Study-Improve-Search-Rankings-With-Social-Media-and-Website-Optimization.aspx#ixzz1KPSoDGco